Technically, a niche is a very specific segment of a market. You could think of travel as a niche, but when you look at it more closely, it's made up of a myriad of smaller niches. Some Instagrammers specialise in luxury travel, some in eco-tourism, others promote travelling as a family or as a backpacker... There is something for everyone. Most famous Instagrammers specialise in a niche or at least started with one before growing to a bigger market.

Choosing a niche is very important, especially at the beginning of your journey. Not only will it help you build a community of like-minded people but it will also produce results faster.

So what is your passion? What do you want to share with your community?